A DAB Hand

London Fields # 75
First published Inpress, Melbourne on 24 February 2010
NB: Each column has a name, but these do not appear in print; printed versions may differ slightly to those displayed here

While channel hopping during a recent trip home to Melbourne, I recalled a particularly prescient old sketch from A Bit Of Fry & Laurie. A government minister dining in a restaurant finds himself the object of some obsequious attention from his waiter, who lavishes praise upon him for a particular Commons speech concerning the de-regularisation of broadcasting, even quoting sections word-for word. The waiter then expresses horror and abjectly apologises for the minister‘s silver cutlery - this simply will not do! He takes it away and replaces it with a huge pile of plastic coffee stirrers. The minister is baffled. The waiter explains “I mean, they may be complete crap, but you‘ve got the choice, haven‘t you?” Originally written as a response to The Broadcasting Act (1990) [UK], in some ways this sketch now also seems to apply to the less-than-shiny state of Australian digital broadcasting. It used to be that Australia was an early and rapid adopter of new technology; both colour television and VCR take-up was faster than virtually anywhere else in the world. But when it comes to Digital broadcasting, especially for radio, it seems to be taking longer to catch on.

Then again, the uptake was pretty slow in the UK too, at least until DAB radios were drastically slashed in price. Since then, the rise in listener figures (for digital only stations such as BBC 6Music) has been astonishing. According to Rajar figures, during the final quarter of 2009, 6Music’s listener figures were up by 11.4%, with a year-on-year rise of a whopping 12.3%. But this does not necessarily make for a secure future.. Both it, and flagship station BBC Radio 2 (the most listened to station in the country, with some shows getting over 10 million listeners) were the subject of a review by the BBC Trust, and neither station escaped unscathed. Radio 2 is meant to target the over 35s, yet has seen a huge rise in a younger audience over the past ten years, and they now account for 18% of the total audience. Meanwhile 6Music is a place for those who simply love music, and have outgrown Radio 1, but are not ready for the pastures of Radio 2. Radio 2 has 5 million who listen to no other BBC radio, and some 2 million who listen to no other station at all. The BBC Trust’s review felt that Radio 2 had gained this younger audience at the expense of older listeners, and that it should now actively seek new listeners aged 65 and older, even if this alienates the current audience. Meanwhile 6Music suffered through lack of awareness. Even though the ratings have risen exponentially, the review maintained that this was from a low starting point, and claimed that only 20% of the adult population were even aware that the station existed.

DAB still has teething troubles. Claims of “CD quality sound” are frankly laughable, with most broadcasts at 128kbps, a bitrate so low no music lover would choose it for their mp3 player. Additionally the processors at either end may mean that there’s an significant broadcasting delay, so that “live” cricket commentary lags some half minute behind play, rendering it virtually useless if listening while watching a game live at the ground. Yet unlike FM transmissions, they can avoid the interference of pirate stations, and scrolling text is an easy answer to the perennial “what song is this” question.

It seems that BBC 6Music is safe, for now at least; but there are greater external threats on the horizon. With a general election due around May, it’s possible more knives are being sharpened. The BBC is not a cheap body to run, and if it wasn’t for the TV Licence fee, it would be unable to continue as a worldwide public service broadcaster, covering as broad a remit as it does. But certain players want the BBC to lose it’s newsgathering prowess, and who knows what deals may be struck with large news corporations if there’s a change of government. Currently it’s the annual licence fee of £142.50 per annum from virtually every UK household that supports the television, radio, internet and news teams, and provides much of this service free to the world outside the UK. Yet the election battle lines are currently being drawn, and even the Falkland Islands may once again play a part. The BBC may be another victim in the conflict, and cease to continue as we know it.


© James McGalliard 2010